Tuesday, April 24, 2012

H&M goes Curvy with "H&M+"

H&M si "allarga" con la collezione dedicata alle splendide donne Curvy.

H&M is "expanding" itself with a collection dedicated to the beautiful Curvy women.

In passato, il colosso svedese aveva già creato delle piccole collezione dedicate interamente alle donne "Curvy" ma, a partire da questa Primavera 2012, ha deciso di testare e dare un vero e proprio nome a questa diramazione del Brand chiamata precedentemente "Big is Beautiful" adesso ufficialmente ribattezzata in: H&M+.
Al momento, la collezione, sarà disponibile soltanto in alcuni Flagship Store Europei ed alcuni Statunitensi. La cosa che ha più sbalordito tutti è stata la pochissima comunicazione da parte del settore Marketing del Brand nel presentare questo importante ramo dedicato a tutte quelle donne che pensano che avere qualche kilogrammo in più significhi non poter essere Glamour o "alla Moda".

In the past, the Swedish giant had already put together small collection devoted entirely to "curvy" women but, from this Spring 2012, decided to test and give a real name for this branch of the Brand formerly called "Big is Beautiful "now officially renamed in: H&M +.
Currently, the collection will be available only in some European and some U.S. Flagship Store. The thing that has stunned most everyone was the very little communication from H&M's Marketing in presenting this important branch dedicated to all those women who think that having a few extra kilo means that they can not be Glamour or "Fashion".

Che ne pensate di questa svolta Curvy?

What do you think about it?

STAY SYRIOUSLY TUNED.
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16 comments:

  1. The model in these pictures are so beautiful.

    xoxo
    Lizzo

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    Replies
    1. she looks AMAZING!
      not the usual super skinny one!

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  2. the model looks beautiful and the collection is good
    kisses
    fran

    showroomdegarde.blogspot.com

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  3. Finally we see fashion&ethic together ;)

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  4. Finalmente. Credo sia frustrante sentirsi discriminate per dei kili in più :(

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  5. Davvero interessantissimo post!
    La modella è stupenda e anche le sue curve!
    Passa da me se ti va, un bacio juliette.

    http://believeinyourdreamsjuliette.blogspot.it/

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  6. That's really good of them! I think it will sell well! I really like your blog, it would be nice if you could stop by my blog sometime too :) :)

    www.raindropsofsapphire.com

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  7. That's such great news! It's about time :)
    Hopefully others will follow in their footsteps.

    www.stylingmylife.com

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  8. Dont think enough people wear sarongs.

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  9. E' davvero vergognoso che non abbiano fatto una pubblicità esagerata come per tutte le altre linee e collezioni temporanee. A volte le loro strategie di comunicazione sono davvero al limite dell'assurdo!!!
    xoxo
    Alessandro - http://www.thefashioncommentator.blogspot.com

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  10. I find that H&M has tiny, tiny sizes in their regular collection.

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  11. they have some really cute stuff for curvy women!

    City Style
    Harvey Prince Fragrance Giveaway!

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  12. It is really nice to see some more diverse styles on the high street, well done done H&M!I haven't seen it in store yet but I hope that you can mix and match the top and bottoms. I'm not particularly curvy but I have a large cup size so I have to get bra size swimwear online for the bust support. It is really nice to see a beautiful woman be the face of such a big campaign.

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  13. it's great that they are doing that. and also that the pieces look really nice, ofthen they are just ugly big tents. ;)

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  14. I love how they are doing this, because it gives H&M a wider fan base. :) Great post.

    xo

    Luis

    www.ChicOverload.com (my blog!)

    ReplyDelete

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