Monday, May 30, 2011

H&M supports WaterAid

L'impegno sociale di H&M sembra non finire davvero mai (per fortuna), dopo aver lanciato lo scorso 26 Aprile la collezione "Fashion Against AIDS", nella quale hanno partecipato anche numerose celebrità del calibro di Selma Blair ed il famoso gruppo americano Scissor Sisters, il brand svedese è pronto a supportare un'altra ottima causa al fianco dell'ente benefico: WaterAid.

The social commitment of H&M seems to never really end(thankfully), having launched on last April 26 the collection "Fashion Against AIDS, which was also attended by numerous celebrities like Selma Blair and the famous American group Scissor Sisters, the Swedish brand is ready to support another good cause at the side the international charity: WaterAid.
WaterAid offre alle popolazioni più povere del mondo l'accesso all'acqua potabile, ai servizi igienici e migliora le condizioni igieniche dei luoghi in cui opera. H&M ha sempre collaborato con questo ente dal 2002 lanciando uno speciale Bikini e recentemente (come quest'anno) un'intera collezione per tutta la famiglia.
H&M devolverà il 10% dei ricavi dell'intera collezione all'ente benefico, in modo da poter concretamente sostenere e migliorare la vita di numerose persone appartenenti alle comunità africane in cui WaterAid opera.

WaterAid offers the world's poorest people access to drinking water, sanitation and improved hygiene conditions of the places in which it operates. H&M has always worked with this organization since 2002 launched a special Bikini or an entire collection(like this year) for the whole family. 
H&M will donate 10% of the proceeds of the entire collection to the charitable institution, in order to effectively support and improve the lives of many people from African communities where WaterAid works.
La collezione riprende il colore dell'Acqua ovvero il blu e le sue varie tonalità e quest'anno offre un'intera gamma di moda mare, tra borse, costumi, capelli, scarpe ecc è davvero un'ottima occasione per fare del sano Shopping sapendo di aiutare numerose persone.
Siete d'accordo?

The collection takes up the color of the water that is blue and its various shades and this year offers a full range of beachwear, including handbags, costumes, hair, shoes etc.  
It is really a great opportunity to make healthy Shopping and be aware to help many people.
Do you agree?

STAY SYRIOUSLY TUNED

49 comments:

  1. and they better do...specially after the "throwing away" thing last year

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  2. bella la campagna pubblicitaria e anche la collezione!

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  3. I definitely agree! Beautiful collection!

    xoxoxo

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  4. so nice!!!!!!!!!!!!!!
    misscferreira.blogspot.com

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  5. Beautiful collection!

    www.modeuncover.com

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  6. ciao! grazie molto per tu commentario! i follow you,great blog! xoxo stella

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  7. molto bella questa collezione.poi quando ci sono iniziative del genere,non posso che essere assolutamente d'accordo!

    kiss

    http://aliceinstyle.blogspot.com/

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  8. une très jolie collection, j'adore

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  9. Adoro la collezione estiva di H&M!
    xoxo

    Se vuoi venire da me c'è un bellissimo Giveaway!

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  10. I love the idea of contributing to a cause through fashion :)

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  11. Che bella questa collezione!

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  12. adoro questa collezione!!!

    Passi da me? Fammi sapere che ne pensi della nuova collezione Verysimple!! Ti aspetto!

    http://timeless-is-more.blogspot.com/

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  13. I love that collection!! that kind of initiatives are great, and all brands must learn about it!
    Pics are wonderfull too. Bravo h&m! I will go on sutarday, i hope to can buy somenthing of this collection.
    Have a nice week! xoxo

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  14. Oh beautiful collection! Viva el verano!!! Kisses

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  15. i really like this Water Aid collection by H&M. happy they are doing it.

    i am following you now that the widget is back up. Be sure to follow me too!

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  16. I feel great these initiatives by H & M should do more marks.
    Thank you very much for your comment I follow you, if you like my blog Follow me!

    Bss
    vistetedeseda.blogspot.com

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  17. Fantastic cause and idea. Love the classic blue and white combo.

    Following :)

    Xx

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  18. [grazie per il commento :) , ti seguo]

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  19. I love the idea of buying something and donating at the same time, always adds a special meaning. x

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  20. Love the collection and love the motivation behind it!

    xoxo ~ Courtney
    http://sartorialsidelines.blogspot.com

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  21. oh how lovely , i love this spread
    and yes i agree about the motivation!

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  22. Go H&M! Great initiative!... but most of the time big companies like that do such actions to cover up all the bad things that are going on (sweatshops, child labour,...). I hope H&M is sincere.
    Love those bikini's though!

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  23. Wow, pictures are lovely, these stuff look fabulous and, the most important, this campaign has a great purpose and I'm really glad for H&M's awareness of what happens out there in the world and their will to help :)

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  24. It's amazing what are they doing. love the collection. :)


    xoxo

    Antonia

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  25. Not really my cup of tea, but they're doing a good thing with the collection. I also got an invite for Firenze4ever, but I'm not going. Are you? Xx.

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  26. hi!!
    thanks for visit my blog!
    of course i follow u!
    i love your blog! and h&m conscious!
    they are good! :D
    kisses!!
    http://eldiariodeshyris.blogspot.com/

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  27. What a lovely campaign and cause!

    xoxox,
    CC

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  28. Great collection!I really love the colours of these pictures.

    http://martinakien.blogspot.com

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  29. Quando la moda sostiene le buone cause bisogna sempre assecondarla! La collezione poi è stupenda davvero.

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  30. Che belle foto, mi piaciono davvero, sono cosí dolci!

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  31. Aww, this is lovely,
    great post !

    Henar ♥
    ... OH MY VOGUE !

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  32. I am your new follower,I would really appreciate if you could follow me back!
    jewellerybijou.com

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  33. great clothes and great causes..gotta love H&M

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  34. This collection looks amazing, I love the motivation behind it!

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  35. I absolutely agree with You Syrious!
    This is so great idea and pretty collection!

    xoxo Ra

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  36. Che bella questa collezione
    l'ultimo costume e le espadrilla da uomo sono bellissime :)

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  37. love these pictures and the collection! mainly because of the beautiful models but ofcourse because it's a great initiative, too.

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  38. what a campaign! The locations is spectacular and the models so so sexy's. Also there are lovely shoots with babes!!

    xx

    www.sickbytrend.com

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  39. What an awesome way to help out those less fortunate and those in need. Such a great company for doing that! Love their collection too.

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  40. bella collezione! E per una giusta causa!
    Passa da me www.thegiuliasbag.com

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  41. h&m is finally coming to sg :D

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  42. amazing campaign and great photos!

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