The social commitment of H&M seems to never really end(thankfully), having launched on last April 26 the collection "Fashion Against AIDS, which was also attended by numerous celebrities like Selma Blair and the famous American group Scissor Sisters, the Swedish brand is ready to support another good cause at the side the international charity: WaterAid.
WaterAid offre alle popolazioni più povere del mondo l'accesso all'acqua potabile, ai servizi igienici e migliora le condizioni igieniche dei luoghi in cui opera. H&M ha sempre collaborato con questo ente dal 2002 lanciando uno speciale Bikini e recentemente (come quest'anno) un'intera collezione per tutta la famiglia.
H&M devolverà il 10% dei ricavi dell'intera collezione all'ente benefico, in modo da poter concretamente sostenere e migliorare la vita di numerose persone appartenenti alle comunità africane in cui WaterAid opera.
WaterAid offers the world's poorest people access to drinking water, sanitation and improved hygiene conditions of the places in which it operates. H&M has always worked with this organization since 2002 launched a special Bikini or an entire collection(like this year) for the whole family.
H&M will donate 10% of the proceeds of the entire collection to the charitable institution, in order to effectively support and improve the lives of many people from African communities where WaterAid works.
The collection takes up the color of the water that is blue and its various shades and this year offers a full range of beachwear, including handbags, costumes, hair, shoes etc.
It is really a great opportunity to make healthy Shopping and be aware to help many people.
Do you agree?
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