Friday, February 24, 2012

Marni for H&M: Ad Campaign + Full Collection

Giorno 8 Marzo uscirà la nuova Capsule Collection del colosso svedese in collaborazione con uno dei più sofisticati marchi italiani di sempre: Marni.
Ecco il primo sguardo ufficiale alla collezione ed alla campagna pubblicitaria.

March 8 will be released the new Capsule Collection of the Swedish giant in collaboration with one of the most sophisticated Italian brands of all time: Marni.
This is the first official look at the collection and Ad Campaign.


Dopo il trionfo della Capsule Collection di Versace per H&M che mi è piaciuta davvero tanto, ecco arrivare giorno 08 Marzo 2012 soltanto in 260 Stores selezionati in tutto il mondo la collezione Marni per H&M.
Una collezione molto sofisticata ed elegante che riesce a riprendere il leitmotiv della Maison.
Tantissimi i colori e le fantasie, più o meno classiche, come l'iconico maxi pois simbolo per eccellenza del Brand. Consuelo Castiglioni (fondatrice e direttore creativo di Marni) ha svolto un ottimo lavoro riuscendo a portare lo spirito del marchio in ogni singolo pezzo creato per la catena Low Cost.
Ciò che più mi ha colpito sono stati gli accessori femminili costituiti da grandi bracciali colorati (perfetti per l'estate) ma soprattutto l'oggetto che più ha attirato la mia attenzione sono le maxi collane in plexiglass colorato (con tanto di orecchini abbinati) che rievocano l'idea delle foglie.
La grande sorpresa per Uomo sono le fantastiche camicie semplici e molto easy to wear, i foulard e le cravatte bicolore decisamente splendide.
Sofia Coppola è l'artefice delle fotografia della Campagna pubblicitaria ufficiale e del video promozionale che troverete alla fine del Post.

After the triumph of the Capsule Collection by Versace for  H&M that I liked very much, here comes on 8 March 2012 in 260 selected Stores (or in the H&M Store online, if in your country has one)  around the world the Marni collection for H&M.
A very sophisticated and elegant collection that manages to take the leitmotiv of the Maison.
Lots of colors and patterns, more or less classic, as iconic maxi dot symbol par excellence of the brand. Consuelo Castiglioni (founder and creative director
of Marni ) did a great job managing to bring the spirit of the brand in every single piece created for the Low Cost chain.
What struck me most were the women's accessories consist of large colored bracelets (perfect for summer) but above all the objects that have catched my attention are the maxi necklaces in colored plexiglass (complete with matching earrings) that evoke the idea of the leaves.
The big surprise for Men are the simple but gorgeous shirts also very easy to wear, scarves and very original bicolor ties .
Sofia Coppola is the author of the official Ad Campaign and promotional video that you will find at the end of the Post.


This is the Collection:


Menswear:




This is the video:

Pezzi veramente interessanti.
Che ne pensate di questa Capsule Collection? Qual è il vostro pezzo preferito?

Super Interesting items.
What do you think about this Capsule Collcection? Which is your favourite item?

STAY SYRIOUSLY TUNED.
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25 comments:

  1. I like it .. style .. beautiful colors! bags .. I love them ...
    http://nikolia-elcomienzodelavidanueva.blogspot.com/

    ReplyDelete
    Replies
    1. me too! it's a pity that this time the collection will not arrive in my city ;(

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  2. sembra fantastica!!!! credo sia una delle collezioni con H&M che preferiscoo!! ;D
    baci,
    angy
    http://pleasebegoodtome.blogspot.com/

    ReplyDelete
  3. Mi piace molto la fantasia a pois! La collezione uomo mi sembra molto carina ma la parte che preferisco sono gli accessori senza dubbio!!

    Anche la campagna non è niente male...potrebbe (vedremo) essere anche una delle collaborazioni migliori fin'ora!!

    http://fashionismyway.blogspot.com/

    ReplyDelete
    Replies
    1. si cry concordo!!
      accessori toppissimi!!

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  4. Replies
    1. yes honey the ads is also very cute too!

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  5. j'adore, surtout les robes et les chaussures
    Jolie collection

    ReplyDelete
    Replies
    1. i agree not so much about the shoes (i like just 1 for women) but the accessories are amazing!

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  6. Great campaign! I'm also running a contest right now! You could win a £50 voucher for Sunglasses Shop and anyone can enter! Stop by and check it out!

    www.raindropsofsapphire.com

    ReplyDelete
    Replies
    1. agree sofia coppola made a great work

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  7. gorgeous photos, looks like a great collection

    raspberrykitsch.blogspot.com

    xx

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  8. I want the black & white top with the blue & white polka dot skirt.

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  9. All the pieces are great, the patterns are lovely, but I think some of the colors would be to bright for me!

    http://chicgeekblogger.blogspot.com/

    Please take a minute to look at my trunkshow;

    http://iouproject.com/tsh/jessica-karen/

    ReplyDelete
  10. I can't wait to see them in the store in my city! The collection is amazing, I love it (just as versace collection). It's high time I started saving money and getting ready for great shopping <3

    I also wanted to say that my blog had been reactivated. Now you can read new note and see some photos :)
    xoxo
    wildblackberry.blogspot.com

    ReplyDelete
    Replies
    1. thank you honey!
      that's good!
      save money is always a big deal to do :D
      xoxo

      Delete
  11. I must say I like men's collection much more than women's. And in overall I expected much more from Marni :( boo
    But anyways, there are still some pieces worth buying :)

    xxx
    Daria, the Fashionsurfer

    ReplyDelete
    Replies
    1. yes it's true the man collection is def quite impressive for shape and colors! love the bicolor ties amazing! and so simple!
      xoxo

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  12. I like the dots patterns and colours, some pieces are really exceptional!

    Fashion&Chocolate

    Elle ღ

    ReplyDelete
  13. Nice post! This collection is awesome!

    Ps : I'm finalist at the Nelly contest please vote for LAURALEXO http://blog.fashiolista.com/artikel/contest-nelly-finalists-2/ Need your help ! PLEASE, It'd mean a lot to me!

    Xoxo <3

    ReplyDelete

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